I won’t be spending $279 to find out the details:

Nearly half of interactive marketers use RSS, but consumer adoption has only reached 11%. Of the consumers who haven’t adopted RSS, most don’t understand how RSS is relevant to their lives and the way they seek information. If marketers expect to reach a critical mass of consumers by using content syndication, then they must take on the burden of education.

[source: forrester.com...150,00.html]

So I wonder how many people knew they were using RSS, and how many accessed syndicated material without realising the nature of it’s origin. Yahoo Pipes for instance, mashups etc.

Were Podcasts included or excluded?