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RSS take-up peaks at 11pc

October 21st, 2008
post #132   Web Computing »

I won’t be spending $279 to find out the details:

Nearly half of interactive marketers use RSS, but consumer adoption has only reached 11%. Of the consumers who haven’t adopted RSS, most don’t understand how RSS is relevant to their lives and the way they seek information. If marketers expect to reach a critical mass of consumers by using content syndication, then they must take on the burden of education.

[source: forrester.com...150,00.html?


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